Tools Used: Citrix Podio, Wordpress, Klaviyo, Woodwing, CRM, Salesforce, Microsoft Office, Smartsheets, Excel, Outlook, Facebook Business Manager, Canva, Social Media Platforms

Andrew Harper is members-only subscription based platform providing candid editorial reviews of the most luxurious and unique hotels and travel experiences worldwide.

The Goal:

Elevate Andrew Harper’s email marketing strategy to drive engagement, retention, and conversions.
Leverage data-driven insights to optimize email performance and segmentation.
Strengthen brand storytelling through compelling email content and personalized campaigns.
Increase membership acquisition and renewal rates through strategic email initiatives.

Deliverables:

Spearheaded the email marketing strategy, increasing email open rates by 18% and click-through rates by 12% within six months.
Developed automated email workflows, leading to a 20% increase in member retention and re-engagement.
Created high-converting email campaigns that contributed to a 15% boost in membership acquisitions.
Analyzed performance metrics and A/B tested content strategies, optimizing email performance and improving conversion rates by 10%.
Collaborated with cross-functional teams to integrate email marketing with brand initiatives, supporting a 22% increase in overall digital engagement.

Andrew Harper is members-only subscription based platform providing candid editorial reviews of the most luxurious and unique hotels and travel experiences worldwide.

The Goal:

Elevate Andrew Harper’s email marketing strategy to drive engagement, retention, and conversions.

Leverage data-driven insights to optimize email performance and segmentation.

Strengthen brand storytelling through compelling email content and personalized campaigns.

Increase membership acquisition and renewal rates through strategic email initiatives.

Deliverables:

Spearheaded the email marketing strategy, increasing email open rates by 18% and click-through rates by 12% within six months.

Developed automated email workflows, leading to a 20% increase in member retention and re-engagement.

Created high-converting email campaigns that contributed to a 15% boost in membership acquisitions.

Analyzed performance metrics and A/B tested content strategies, optimizing email performance and improving conversion rates by 10%.

Collaborated with cross-functional teams to integrate email marketing with brand initiatives, supporting a 22% increase in overall digital engagement.

Alzheimer's Los Angeles

Consulting

If you believe that my skills and experience align with your team's needs, I would be delighted to discuss further and explore opportunities to work together.